Good to Great by Jim Collins
A stone cold classic on why some good companies grow into great companies. Collins challenged the myths around corporate achievement by looking at the performance of 1,435 companies over a 40-year period and finding the characteristics of real success.
“Can a good company become a great one? If so, how?
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.”
